Measuring the influence of political blogs

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Weblogs are often given credit for setting the agenda in American politics and the mainstream media. Are bloggers really that influential? That’s a central question in a new study by the Pew Internet and American Life Project and market research firm BuzzMetrics.

It seems the answer is that sometimes blogs exert tremendous influence, but often they’re powerless echo chambers of political talk.

Pew’s Michael Cornfield says it appears that one ingredient must be present in order for a blog to set the agenda.

Jon’s tech news links:

EU tells Microsoft to comply or face the music (BBC)

eBay drop-off stores balk at regulation (New York Times)

The latest in toilet technology (IEEE Spectrum)

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