I know what you’re thinking: Great, another segment on file sharing. But a poll out of Canada seems to suggest the debate is over. The music industry is never going to live the good life again, because whatever compunction people feel toward paying for something they can get for free is disappearing.
A majority of Canadian Internet users see nothing wrong with file sharing — downloading digital music files or movies free. File sharing, according to the firm Angus Reid Strategies, is simply “the new normal.”
For this segment, I talked with the firm’s Matt Kleinschmit.
Kleinschmit says music companies will pursue more “extras” to move you to paying for what you might be getting for nothing. He calls this the “bottled water” method and it includes more editorial content and digital booklets attached to music. Still unclear, he says, is where the tipping point is, when the lack of revenue for music producers leads them to stop producing it.