Google has unveiled a service that lets users fill out a profile to improve how they show up in search results. Filling out the profile will help users show up in a new feature at the bottom of a Google search page. Users can add pictures, a bio, and links to things like their Web sites and Facebook accounts.
Google says the feature is designed in part to allow people with the same names distinguish themselves.
So is confused online identity such a problem? I thought I’d investigate by asking some of the other top Jon Gordons on the Web – those who spell their first names J-O-N like me. I talked to Jon Gordon the author and motivational speaker, and Jon Gordon the acclaimed jazz saxophone player.