Last week we talked here about the rumors that Google will end up buying Twitter… someday. But what’s in it for Google? And does Twitter ever develop into anything other than what it already is: a kind of addictive way to waste some work time?

I called Daniel Tunkelang, the chief scientist at Endeca, although he’s speaking only for himself here. He also writes the blog The Noisy Channel. I promised I’d only take up 10 minutes of his time. I spent about 40 minutes talking with him.

Here’s the full interview:

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(Bob Collins is filling in for Jon Gordon.)

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