Podcasts Nerds take charge at SXSW Jon Gordon March 15, 2010, 8:01 AM Mar 15, 2010 1 Listen Featured Audio – Download MP3 – iTunes Minnesota Public Radio’s Sanden Totten reports from the South by Southwest Interactive festival in Austin, TX. ‹ Older Chatroulette users betray their locations Newer › Is there a privacy problem with smart grids? Browse by category Politics Environment Transcript Podcasts History Innovation Music tech Tech & society Mobile Wireless Search Privacy Security Broadband Robots Economics Microsoft Transportation Google Books Hardware Apple Sports Other Finance Social networks Cyber war News business Health tech Games Piracy Education tech Green tech Copyfight Reading recommendations Government Humor Military Yahoo Open source Censorship Gadgets Cloud computing Software About the blogger Jon Gordon email@example.com • @jongordon • 1-651-290-1024 Jon Gordon was the director of digital news for MPR News. One Response to “Nerds take charge at SXSW” Jim Poole says: March 18, 2010 at 10:07 am I caught part of an interview with a someone talking about why we need to know the difference between short term memory and hard drives and where our downloads go. He probably also thinks we should all know how to use a standard shift car and change the tubes in our TVs. He has completely missed the point of the evolution of technology. It’s started by nerds but it ends up a commodity that does stuff for people who don’t understand or want to understand how it works. He won’t get the iPad either. To his surprise, it will just become ubiquitous because it’s not about what we put in to it, it’s about what we get out of it. Balmer was wrong. It’s not about developers. It’s about consumers. We don’t want to have to know anything. We just want stuff to work for us. The unexamined life may not be worth living but the computer we don’t have to examine is the one we want.