Tech news site complains about ad blockers

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Technology news site Ars Technica says up to 40 percent of its readers are using software that strips the site of ads.

Ad blocking denies significant revenue to Ars Technica, according to editor in chief Ken Fisher.

So, just a few days ago, the site ran an experiment designed to call attention to the downside of ad-blocking: It prevented readers who were using a specific ad blocking program from looking at Ars Technica.

One Response to “Tech news site complains about ad blockers”

  1. No one understands community management better than Ken Fisher. If he says ad blockers are a problem, they’re a problem.