Yahoo announced last week it would shut down its GeoCities personal website service later this year. Yahoo paid about $3 billion for the company in 1999.

Geocities allowed users to design personal websites. but the pioneering service has long since been eclipsed by blogs and social networks.

What will become of the million-plus GeoCities home pages out there? Yahoo is saying only that it will provide details later this summer on how customers can save their own data.

Jason Scott believes GeoCities deserves saving. Scott runs, a site devoted to computer history. He’s lead organizer for a new group called the Archive Team, which is working to rescue a growing body of endangered Internet content, including GeoCities.

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Google has unveiled a service that lets users fill out a profile to improve how they show up in search results. Filling out the profile will help users show up in a new feature at the bottom of a Google search page. Users can add pictures, a bio, and links to things like their Web sites and Facebook accounts.

Google says the feature is designed in part to allow people with the same names distinguish themselves.

So is confused online identity such a problem? I thought I’d investigate by asking some of the other top Jon Gordons on the Web – those who spell their first names J-O-N like me. I talked to Jon Gordon the author and motivational speaker, and Jon Gordon the acclaimed jazz saxophone player.

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Some newspapers and magazines have abandoned their print operations as a way to cut costs — most notably the Seattle Post Intelligencer, Christian Science Monitor and Blender magazine. What are the consequences when publications move to online-only? Some clues can be found by looking at Taloussanomat, a financial publication from Finland that stopped printing to focus on digital operations in December 2007.

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